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![Abstract Shapes](https://static.wixstatic.com/media/11062b_267f829391e24dddb3978f01f503ffd0~mv2.jpg/v1/fill/w_138,h_159,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_267f829391e24dddb3978f01f503ffd0~mv2.jpg)
INLook
A women's clothing company with four unique brands under its umbrella, boasting over a hundred retail counters and a strong e-commerce presence. As a UX/UI designer, I work closely with the e-commerce team. My main responsibilities include optimising the user flows and visual presentation of the company’s e-commerce website, designing an interactive membership system embedded in the mobile communication app, Line, and launching a brand new customer loyalty programme.
![Screenshot 2024-05-22 at 9.26.08 PM.png](https://static.wixstatic.com/media/caaba1_fb6e170d5983482f9d608910ed71b33d~mv2.png/v1/fill/w_76,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-05-22%20at%209_26_08%20PM.png)
INLook Official Website
A platform where customers can find the newest products from all four of the company's clothing brands and enjoy an easy and pleasant online shopping experience.
![Mask group-2.png](https://static.wixstatic.com/media/caaba1_6046e962da3d4c79901974a12338642a~mv2.png/v1/crop/x_0,y_4,w_2908,h_1687/fill/w_76,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mask%20group-2.png)
INLook Official Line Account
The company's official Line account is a platform where customers can easily reach out to the customer service team. Additionally, the platform provides other interactive online services such as product search, store locator, FAQs, and memberships.
![INLook Loyalty Programme.png](https://static.wixstatic.com/media/caaba1_b0f09eac5e194520a19dd8be4ed76f65~mv2.png/v1/fill/w_76,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/INLook%20Loyalty%20Programme.png)
INLook Loyalty Programme
A brand-new feature where customers can easily manage their account information, including received vouchers, purchase history, reward points, and profile information, etc.
![INLook Line Information Architecture_工作區域 1 複本 2.png](https://static.wixstatic.com/media/caaba1_7320413d4f6b4ac5b49b8419df4c85f2~mv2.png/v1/fill/w_62,h_36,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/caaba1_7320413d4f6b4ac5b49b8419df4c85f2~mv2.png)
INLook Official
Line Account
This sitemap shows the general structure of the platform, it provides services such as Product Search, Sore Locator, FAQs, Customer Live Chat, Membership and Latest Promotions.
![螢幕擷取畫面 2024-05-22 211235.png](https://static.wixstatic.com/media/caaba1_bdeb17ee48274c499fdd3969100f4a50~mv2.png/v1/fill/w_118,h_118,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/%E8%9E%A2%E5%B9%95%E6%93%B7%E5%8F%96%E7%95%AB%E9%9D%A2%202024-05-22%20211235.png)
![Iceberg at Night](https://static.wixstatic.com/media/11062b_e55072840b5647309fab37b53c44e398~mv2.jpg/v1/fill/w_66,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_e55072840b5647309fab37b53c44e398~mv2.jpg)
![Group 427320432.png](https://static.wixstatic.com/media/caaba1_226f7492ed2b40d4906d609434cd1690~mv2.png/v1/fill/w_65,h_21,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20427320432.png)
![509109101620625768 1.png](https://static.wixstatic.com/media/caaba1_9bdac75143c04ec8b6b6bd8e53d8d7e3~mv2.png/v1/fill/w_64,h_112,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/caaba1_9bdac75143c04ec8b6b6bd8e53d8d7e3~mv2.png)
Mastina
AW24
![Mask group-2.png](https://static.wixstatic.com/media/caaba1_6046e962da3d4c79901974a12338642a~mv2.png/v1/fill/w_51,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/caaba1_6046e962da3d4c79901974a12338642a~mv2.png)
![Night Sky](https://static.wixstatic.com/media/414918b67a1d478d9aa84d2e340a8a07.jpg/v1/fill/w_146,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/414918b67a1d478d9aa84d2e340a8a07.jpg)
![INLook logo design.png](https://static.wixstatic.com/media/caaba1_cc03d78a75204f61a78fc0387195f535~mv2.png/v1/fill/w_56,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/INLook%20logo%20design.png)
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